Privacy Policy

Effective Date: Nov 22, 2023

This privacy policy outlines the comprehensive framework governing the collection, utilization, storage, and safeguarding of personal information belonging to our esteemed readers and users. Mochi no Yume is unwavering in its commitment to preserving your privacy, ensuring that any gathered information is employed solely for its intended purposes.

  1. Acceptance of Terms By utilizing the services provided by Mochi no Yume, you explicitly agree to the terms expounded in this Privacy Policy.
  2. Scope of Application This Privacy Notice is pertinent to Mochi no Yume (“Company,” “we,” “us,” or “our”) and delineates the collection, storage, utilization, and potential sharing of your information when engaging with our services (“Services”). Such engagement includes, but is not limited to, visiting our website at or any affiliated site that references this Privacy Notice. It encompasses interactions in various capacities, including sales, marketing, or events associated with Mochi no Yume.
  3. Questions or Concerns For an in-depth comprehension of your privacy rights and choices, it is recommended to peruse this Privacy Notice. Should any queries or concerns arise, please abstain from utilizing our Services. Alternatively, you may direct your inquiries to [email protected].


  1. Nature of Processed Personal Information
    • We process personal information contingent upon your interactions with Mochi no Yume, the Services, choices made, and the utilization of products and features.
  2. Sensitive Personal Information
    • Mochi no Yume refrains from processing sensitive personal information.
  3. Information from Third Parties
    • Information may be sourced from public databases, marketing partners, social media platforms, and external channels.
  4. Processing Purposes
    • Information processing serves to provide, enhance, and administer our Services, facilitate communication, ensure security and fraud prevention, and adhere to legal obligations. Additional processing may occur with your explicit consent.
  5. Sharing Personal Information
    • Information may be shared in specific scenarios and with designated third parties.
  6. Information Security
    • While organizational and technical safeguards are implemented, absolute security cannot be guaranteed. Acknowledgment that unforeseen events such as hacking or unauthorized access may transpire.
  7. User Rights
    • Depending on geographical location, privacy laws confer specific rights regarding personal information.
  8. Exercising Rights
    • To exercise your rights, visit or contact us directly. All requests will be assessed in accordance with applicable data protection laws.


Personal Information You Disclose to Us

In Brief: We gather personal information provided voluntarily by you.

Personal Information Provided by You: We collect personal information when you willingly register on the Services, express interest in acquiring information about us or our products and services, participate in Service activities, or contact us. The data collected depends on the context of your interactions, choices, and the features you utilize. This may encompass:

  • Names
  • Phone Numbers
  • Email Addresses
  • Contact Preferences

Sensitive Information: We refrain from processing sensitive information.

Social Media Login Data: If you choose to register using your social media accounts (e.g., Facebook, Twitter), we collect information detailed in the “HOW DO WE HANDLE YOUR SOCIAL LOGINS?” section below. It is imperative that all information provided be accurate, complete, and promptly updated.

Information Automatically Collected

In Short: Certain information is automatically collected, such as Internet Protocol (IP) address, browser and device characteristics, when you access our Services.

We automatically collect specific information during your use of the Services, including device and usage details like IP address, browser type, device characteristics, operating system, language preferences, and other technical information. This data, vital for maintaining Service security and functionality, is also used for internal analytics and reporting.

Log and Usage Data: Service-related, diagnostic, usage, and performance information collected automatically, recorded in log files. This may include IP address, device information, browser type, settings, and details of your Service activity.

Device Data: Information about the device used to access the Services, such as IP address, device and application identification numbers, location, browser type, hardware model, Internet service provider, and operating system.

Location Data: Details about your device’s location, whether precise or imprecise, depending on device type and settings. Opting out may limit access to certain Service features.

Information Collected from Other Sources

In Short: Limited data may be obtained from public databases, marketing partners, social media platforms, and external sources.

To enhance marketing relevance and update records, we may gather information from public databases, marketing partners, social media, and other third-party sources. This includes mailing addresses, job titles, email addresses, phone numbers, intent data, IP addresses, and social media profiles. Interactions on social media platforms may provide additional personal information based on privacy settings.


In Brief: We methodically process your information to provide, enhance, and administer our Services, communicate with you, ensure security and fraud prevention, and adhere to legal obligations. Additional processing may occur with your explicit consent.

We undertake the processing of your personal information for diverse purposes contingent upon your interactions with our Services, including but not limited to:

  1. Account Creation and Authentication:
    • Processing is conducted to facilitate the creation and authentication of user accounts, ensuring seamless account functionality.
  2. Service Delivery:
    • Your information is processed to deliver and facilitate the requested services, ensuring a seamless user experience.
  3. User Support and Inquiry Response:
    • Processing is engaged to respond to user inquiries promptly and provide necessary support for requested services.
  4. User-to-User Communications:
    • Information processing occurs when users choose offerings that enable communication with one another.
  5. Feedback Requests:
    • Your information is processed as needed to solicit feedback and engage with you regarding your use of our Services.
  6. Marketing and Promotional Communications:
    • Processing supports our marketing initiatives, aligning with your preferences. Opt-out options are available for marketing emails.
  7. Targeted Advertising:
    • Information processing is employed to develop and display personalized content and advertising tailored to your preferences. Refer to our Cookie Notice for detailed information.
  8. Service Protection:
    • Processing contributes to efforts aimed at safeguarding our Services, encompassing fraud monitoring and prevention.
  9. Usage Trend Identification:
    • Information processing involves analyzing how you utilize our Services, aiding our understanding to enhance user experience.
  10. Effectiveness of Marketing Campaigns:
    • Your information is processed to gauge the efficacy of marketing and promotional campaigns, ensuring relevance to your preferences.
  11. Protection of Individual Vital Interests:
    • Processing may occur when necessary to safeguard an individual’s vital interests, particularly in preventing harm.

In Brief: Our processing of your personal information is grounded in valid legal reasons, essential under applicable law. These include your consent, fulfillment of contractual obligations, protection of rights, compliance with legal obligations, and pursuit of legitimate business interests.

For Individuals in the EU or UK:

Under the General Data Protection Regulation (GDPR) and UK GDPR, the legal bases governing our processing of your personal information are elucidated as follows:

  1. Consent:
    • We process your information with your explicit permission for specific purposes, and you reserve the right to withdraw your consent at any time.
  2. Performance of a Contract:
    • Processing may occur to fulfill contractual obligations, such as providing Services or actions taken at your request before entering into a contract.
  3. Legitimate Interests:
    • Your information may be processed when reasonably necessary to achieve our legitimate business interests, provided these interests do not override your fundamental rights and freedoms. Examples include:
      • Sending information about special offers and discounts
      • Developing personalized advertising content
      • Analyzing Service usage for improvement
      • Supporting marketing activities
      • Diagnosing problems and preventing fraud
  4. Legal Obligations:
    • Processing may take place to comply with legal obligations, cooperating with law enforcement or regulatory bodies, defending legal rights, or disclosing information as evidence in litigation.
  5. Vital Interests:
    • Information may be processed when necessary to protect your vital interests or those of a third party, particularly in situations involving potential threats to safety.

For Individuals in Canada:

In Canada, processing is governed by explicit permission (express consent) for specific purposes, and consent withdrawal is permitted. Exceptional cases where consent may not be required include:

  1. In the Interests of an Individual:
    • When collection is clearly in an individual’s interests, and timely consent cannot be obtained.
  2. Investigations and Fraud Prevention:
    • For investigations and fraud detection and prevention.
  3. Business Transactions:
    • In certain conditions for business transactions.
  4. Insurance Claims:
    • For assessing, processing, or settling an insurance claim.
  5. Financial Abuse Prevention:
    • When there are reasonable grounds to believe an individual may be a victim of financial abuse.
  6. Compliance with Legal Requirements:
    • In cases mandated by law, such as complying with subpoenas, warrants, court orders, or rules of the court.
  7. Employment or Profession-Related:
    • If produced by an individual in the course of their employment, business, or profession, consistent with the purposes for which the information was produced.
  8. Journalistic, Artistic, or Literary Purposes:
    • For purposes related to journalism, art, or literature.
  9. Publicly Available Information:
    • If the information is publicly available and specified by regulations.

For Individuals in Japan:

In alignment with Japan’s robust data privacy framework, our policies adhere to the Act on the Protection of Personal Information (APPI) and its subsequent amendments, ensuring that your rights and privacy are safeguarded. The following outlines the key aspects related to the processing of your personal information:

  1. Legal Bases for Processing:
    • Your personal information is processed under valid legal bases stipulated by the APPI. These include:
      • Consent: We may process your data if you provide explicit consent for a specific purpose, with the right to withdraw consent at any time.
      • Performance of a Contract: Processing may occur to fulfill our contractual obligations to you.
      • Legitimate Interests: Processing may be undertaken to achieve our legitimate business interests, considering your rights and freedoms.
  2. Specific Guidelines and Sector-Specific Compliance:
    • We acknowledge the importance of sector-specific guidelines issued by authorities such as the Ministry of Health, Labor, and Welfare. If our operations involve sensitive data, we adhere to additional guidelines relevant to the respective sector.
  3. Telecommunications Business Act (TBA) Compliance:
    • Following the June 2023 update to the TBA, we ensure compliance with the regulations on cookies for specific telecommunications services. Measures are in place to transmit cookie information to third parties in accordance with the TBA.
  4. Consent for Cookies:
    • While the APPI doesn’t specifically regulate cookies, we respect your privacy choices. For certain third-party cookies that may identify you, especially for advertising and personalization, we seek your consent in line with the Rikunabi case, where cookies were deemed “person-related information.”
  5. Data Breach Reporting:
    • In the event of a data breach, we adhere to APPI requirements and promptly inform the Japan Data Protection Authority (PPC) and affected individuals, ensuring transparency and accountability.
  6. Exemptions and Necessary Data Processing:
    • We recognize exemptions under the Telecommunications Business Act for data necessary for the proper functioning of telecommunications services. Your data is handled responsibly, ensuring the necessity of processing aligns with our services.
  7. Penalties and Compliance Measures:
    • Our commitment to compliance includes adherence to APPI regulations. Any violation may result in sanctions from the PPC, and we assure corrective actions and continuous improvement in our data protection measures.

For International Users:

In our commitment to transparency and legal compliance, we extend our privacy policy to users beyond Japan, recognizing the diverse global landscape. Here are key aspects of how we handle personal information:

  1. Legal Basis and Global Application:
    • Our data processing is guided by legal bases outlined in the Act on the Protection of Personal Information (APPI). For international users, this ensures alignment with global data protection standards.
  2. Consent and Global User Rights:
    • International users benefit from similar legal bases, including consent, performance of a contract, and legitimate interests. We respect your rights, allowing you to withdraw consent and exercise control over your personal information.
  3. International Data Transfers:
    • In cases where personal data is transferred outside Japan, we ensure compliance with applicable data protection laws, including mechanisms such as Standard Contractual Clauses (SCCs) to safeguard your data.
  4. Global Privacy Frameworks:
    • To navigate the complexities of international data protection, we adhere to globally recognized privacy frameworks, including the principles outlined in the General Data Protection Regulation (GDPR) for European users.
  5. Data Subject Rights:
    • International users have rights similar to those under the GDPR, such as the right to access, rectification, erasure, and data portability. Understanding and exercising these rights is crucial, and you can find more information here.
  6. Cookies and User Choices:
    • Our approach to cookies aligns with global best practices. While the APPI doesn’t specifically regulate cookies, we respect your choices, especially regarding third-party cookies that may identify you. Learn more about cookies here.
  7. Global Privacy Standards:
    • We uphold privacy standards consistent with international norms, fostering a culture of continuous improvement in our data protection practices.
  8. Data Breach Notification:
    • In the event of a data breach, international users will be promptly notified, adhering to applicable laws and ensuring transparency in our communication.
  9. Additional Resources:
  10. Contact Us:
    • If you have any questions or wish to exercise your privacy rights, please contact us through our designated contact page.


In our commitment to transparency, the sharing of your personal information is conducted judiciously and in adherence to legal and ethical considerations. Here’s a detailed overview:

  1. Business Transfers:
    • In scenarios involving mergers, sale of company assets, financing, or acquisition negotiations, your information may be shared or transferred to facilitate such business transitions. This process is conducted with utmost consideration for the protection of your privacy and in compliance with relevant laws and regulations.
  2. Use of Google Maps Platform APIs:
    • Certain functionalities of our Services involve the use of Google Maps Platform APIs, such as Google Maps API and Places API. When you make location-specific requests, information is shared with these APIs. This includes data storage and access to cookies on your devices. Users in the European Economic Area (EEA) or the United Kingdom can refer to our detailed Cookie Notice here for comprehensive information.
  3. Interaction with Other Users:
    • Your personal information may be visible to other users in specific circumstances:
      • Public Contributions: Information shared in public areas, such as comments or contributions, may be viewed by all users and could be publicly accessible outside the Services indefinitely.Social Network Integration: If you register for our Services through a social network (e.g., Facebook), your name, profile photo, and activity descriptions may be visible to your contacts on the social network. Similarly, other users within our Services may view your activity descriptions, engage with you, and explore your profile.

It is essential to note that we prioritize the security of your information in all interactions and employ measures to safeguard your privacy. For further insights into how we handle your data, refer to the previous sections titled “HOW DO WE PROCESS YOUR INFORMATION?” and “COOKIES AND OTHER TRACKING TECHNOLOGIES.”


In upholding the highest standards of transparency and user awareness, it is crucial to outline our position regarding third-party websites. Here is an elucidation:

In Short: We prioritize clarity in asserting that we do not assume responsibility for the safety of any information shared with third parties linked to or featured in advertisements on our Services, especially those not affiliated with us.

The Services may encompass links to third-party websites, online services, or mobile applications, and may feature advertisements from non-affiliated third parties that lead to other websites, services, or applications. Consequently, we make no guarantees regarding these third parties, absolving ourselves of liability for any loss or damage resulting from the use of such third-party entities.

Key Points:

  1. No Endorsement or Guarantee:
    • The inclusion of links to third-party websites, services, or applications does not signify an endorsement by us. Users are advised to exercise discretion when navigating such links.
    • We do not vouch for the credibility, security, or privacy practices of third parties.
  2. Safety and Privacy Disclaimer:
    • We cannot ensure the safety and privacy of data shared with third parties, and any data collected by them falls outside the purview of this privacy notice.
  3. Not Responsible for Content or Policies:
    • We explicitly disclaim responsibility for the content, privacy practices, and security policies of third parties, including websites, services, or applications linked to or from our Services.
    • Users are encouraged to scrutinize the policies of third parties independently and directly communicate with them for queries.

Additional Resources for User Understanding:

This stance is designed to empower users with the knowledge necessary to make informed decisions about their interactions with third-party entities. For a comprehensive understanding, users are urged to review the linked policies of third parties and initiate direct communication for any inquiries.


In ensuring transparency and clarity, we address the use of cookies and tracking technologies. Here’s a comprehensive overview:

In Short: To enhance user experience and provide personalized services, we employ cookies and analogous tracking technologies, such as web beacons and pixels, to collect and store information. A detailed account of the utilization of these technologies, along with mechanisms to opt-out of specific cookies, can be found in our dedicated Cookie Notice.

Key Points:

  1. Usage of Cookies and Tracking Technologies:
    • Cookies and similar tracking technologies are instrumental in accessing and storing information to tailor our Services to your preferences and optimize functionality.
  2. Varieties of Technologies:
    • In addition to cookies, we may utilize web beacons and pixels, which serve analogous purposes in tracking user interactions.
  3. Refusal of Certain Cookies:
    • Users reserve the right to manage their cookie preferences. Details on how to refuse specific cookies or adjust preferences can be explored in our Cookie Notice.

Additional Resources for User Understanding:


In ensuring transparency about our practices with social logins, we provide a detailed overview:

In Short: If you opt to register or log in to our Services using third-party social media accounts (e.g., Facebook or Twitter), certain aspects of your profile information may be accessible to us. The information received is utilized exclusively for the purposes outlined in this privacy notice or as explicitly communicated within the relevant Services. It’s essential to recognize that we do not govern, nor are we accountable for, the additional use of your personal information by your third-party social media provider. We strongly advise reviewing their privacy notice for insights into how they collect, utilize, and share your personal information, as well as how you can configure your privacy preferences on their platforms.

Key Points:

  1. Registration and Login Options:
    • Our Services afford the option to register or log in using credentials from third-party social media accounts, streamlining the onboarding process.
  2. Information Access:
    • By choosing this option, we may receive specific profile details from your social media provider. This data might encompass your name, email address, friends list, profile picture, and other publicly shared information on the respective platform.
  3. Purpose of Information Usage:
    • Information obtained through social logins is strictly employed for the purposes delineated in this privacy notice or explicitly communicated within the pertinent Services.
  4. Third-Party Social Media Provider Control:
    • It’s imperative to recognize that we lack control over and hold no responsibility for additional uses of your personal information by the third-party social media provider. We recommend consulting their privacy notice to comprehend their practices and configure privacy preferences.

Additional Resources for User Understanding:


For comprehensive clarity regarding the retention of your information, we provide detailed insights:

In Short: We retain your information for the duration necessary to fulfill the purposes explicitly outlined in this privacy notice, unless stipulated otherwise by applicable law. The retention period aligns with the legitimate business needs and legal obligations governing our operations. Your personal information will not be retained beyond two (2) months following the termination of your user account. Upon the cessation of any ongoing legitimate business requirements that necessitate the processing of your personal information, we commit to either deleting or anonymizing the data. In instances where immediate deletion is unfeasible, such as data stored in backup archives, we ensure secure storage and isolation from further processing until deletion becomes viable.

Key Points:

  1. Purpose-Driven Retention:
    • Your personal information is retained only for the duration essential to fulfill the purposes expressly articulated in this privacy notice.
  2. Legal Compliance:
    • The retention period is structured to comply with both our legitimate business needs and legal obligations, including tax, accounting, or other legal requirements.
  3. Post-Account Termination Period:
    • Following the termination of your user account, your personal information will not be retained beyond a maximum period of two (2) months.
  4. Ceasing Business Need:
    • Upon the conclusion of any ongoing legitimate business necessity dictating the processing of your personal information, we commit to initiating either deletion or anonymization of the data.
  5. Secure Storage Measures:
    • In instances where immediate deletion is impractical, such as with data stored in backup archives, we ensure the secure storage and isolation of your personal information from additional processing until the viable point of deletion.

Additional Resources for User Understanding:


For a comprehensive understanding of how we safeguard your personal information, we present a detailed overview:

In Short: We are dedicated to ensuring the security of your personal information through a robust framework of organizational and technical security measures. Our implemented measures are both appropriate and reasonable, designed to protect the confidentiality and integrity of the personal information under our processing. Despite the diligence applied in securing your information, it’s important to note that no electronic transmission over the Internet or storage technology can guarantee absolute security.

Therefore, while we commit to deploying our best efforts in safeguarding your data, we cannot assure or guarantee immunity against potential threats posed by hackers, cybercriminals, or other unauthorized third parties. The risk associated with the transmission of personal information to and from our Services is inherently assumed by the user, and access should be conducted within a secure environment.

Key Points:

  1. Organizational and Technical Measures:
    • We have implemented a robust system of organizational and technical security measures to protect the security of the personal information we process.
  2. Appropriateness and Reasonableness:
    • The security measures in place are deemed both appropriate and reasonable, aligning with industry standards and best practices.
  3. No Absolute Guarantees:
    • Despite our comprehensive safeguards, no electronic transmission or storage technology can ensure a 100% guarantee of security.
  4. Potential Threats:
    • Acknowledgment that hackers, cybercriminals, or other unauthorized third parties may pose potential threats, and absolute immunity cannot be assured.
  5. User’s Risk Acknowledgment:
    • The transmission of personal information to and from our Services is conducted at the user’s own risk.
  6. Secure Environment Recommendation:
    • Users are advised to access the Services within a secure environment to enhance the overall security of personal information.


In adherence to the principles of transparency and user empowerment, we outline the details of your privacy rights:

In Short: As a user, you possess certain privacy rights that we are committed to respecting and facilitating. These rights encompass the ability to access, correct, or delete your personal information. Additionally, you have the right to object to the processing of your information and the right to data portability. To exercise these rights or seek clarifications, please refer to the instructions provided in the “How to Exercise Your Privacy Rights” section below.

Detailed Overview:

  1. Access to Your Information:
    • You have the right to request access to the personal information we hold about you. This includes details about the types of information, purposes of processing, and disclosure to third parties.
  2. Correction of Your Information:
    • If you believe that any personal information we hold about you is inaccurate or incomplete, you have the right to request corrections or updates.
  3. Deletion of Your Information:
    • You can request the deletion of your personal information under certain conditions. However, this right is subject to legal limitations and may not be applicable in all circumstances.
  4. Objection to Processing:
    • You have the right to object to the processing of your personal information for specific purposes. We will respect your objection unless there are compelling legitimate grounds for processing that override your interests.
  5. Data Portability:
    • Subject to applicable law, you have the right to receive your personal information in a structured, commonly used, and machine-readable format. This facilitates the transfer of your information to another data controller.

How to Exercise Your Privacy Rights: To exercise any of the privacy rights mentioned above or seek clarifications, please contact us through our designated privacy request portal here. We will respond to your request promptly, in accordance with applicable data protection laws.


In the context of evolving online privacy preferences, it’s crucial to understand how our services interact with Do-Not-Track (“DNT”) features:

In Short: While certain browsers and mobile platforms offer a DNT feature allowing users to express a preference against online activity tracking, there isn’t a universally accepted standard for implementing and recognizing DNT signals. Presently, we don’t acknowledge DNT browser signals or similar mechanisms that convey your choice to abstain from online tracking. Any changes in our response to such features will be explicitly communicated in a future version of this privacy notice.

Detailed Overview:

  1. Existence of DNT Features:
    • Most web browsers and select mobile operating systems or applications feature a Do-Not-Track setting. Activation of this setting signals your preference against the monitoring and collection of data related to your online browsing activities.
  2. Limitations Due to Lack of Standardization:
    • Currently, there is no universally agreed-upon standard for the implementation and recognition of DNT signals. This lack of a uniform technology standard poses challenges in consistently responding to user preferences.
  3. Current Non-Responsiveness:
    • Presently, our services do not respond to DNT browser signals or any other automated mechanism indicating your choice to avoid online tracking. We operate in alignment with existing technological standards and legal frameworks.
  4. Commitment to Transparency:
    • In the event that a standardized approach to online tracking is established, necessitating a shift in our practices, we are committed to informing you of such changes through a revised version of this privacy notice.


In Short: Yes, we commit to updating this notice as necessary to ensure compliance with relevant laws and standards.

Detailed Overview:

  1. Commitment to Compliance:
    • As part of our ongoing commitment to compliance with applicable laws and standards, we reserve the right to update this privacy notice.
  2. Indicator of Updates:
    • Any updates made to this notice will be clearly identified by a revised “Revised” date. The effectiveness of the updated version begins as soon as it is made accessible to users.
  3. Material Changes Notification:
    • In instances where material changes are introduced to this privacy notice, we may employ notification methods. This can include prominently posting a notice of such changes on our platform or directly sending notifications to users.
  4. Encouragement for Periodic Review:
    • Users are strongly encouraged to periodically review this privacy notice. Regular review ensures that you stay well-informed about how we are safeguarding your information and any adjustments made to our privacy practices.


In accordance with the laws applicable in your jurisdiction, you may have the right to request access to, modification of, or deletion of the personal information we collect from you.

Detailed Overview:

  1. User Rights:
    • Users are accorded the rights, as per relevant jurisdictional laws, to inquire about, modify, or erase their personal information held by us.
  2. Access and Modification Requests:
    • To initiate requests related to reviewing or updating your personal information, please utilize our dedicated platform. Visit Review, Update, or Delete Your Data to navigate the process conveniently.
  3. Compliance with Legal Provisions:
    • Our commitment to ensuring compliance with applicable data protection laws is reflected in providing users with the means to exercise their rights regarding personal information.
  4. Secure Request Process:
    • The provided link directs users to a secure and designated channel for submitting requests related to personal data. This ensures the confidentiality and integrity of the user’s information during the request process.
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